Curriculum Vitae

Hans L Zetterberg is born May 3, 1927 in Stockholm, Sweden. Oldest of the three sons of Gunhild and Paul Zetterberg. Swedish citizen. Married to Karin Busch.

Residence: Murarvägen 9B, ground floor, SE-168 33 Bromma, Sweden. Phone: +46-8-801106. Mobile phone +46-70-5847546

Winter residence: Casa 33, Puebla Lucia, E-296 40 Fuengirola, Málaga, Spain. Cell Phone:+34 633 333 487

Summer residence: Strånäset, Pl 836, SE-84076 Stugun, Sweden. Phone: +46-695-31068.
This is also the location of Zetterberg's personal archive (not open to the public).

Office: Murarvägen 7A, Second floor, SE-168 33 Bromma, Sweden. Phone: +46-8-133307.
This is also the registered office of ValueScope AB, a consultancy on social research in which Zetterberg is a partner.

E-mail: (general) (reserve) (sricktly business)


Bromma Läroverk (class of 1947)
University of Minnesota (MA 1951)
Uppsala University (FL 1952)


Uppsala University as Instructor 1951-52
Columbia University in the City of New York as
Instructor 1953-54 in School of General Studies,
Assistant Professor 1954-57 in Graduate School,
Associate Professor 1957-64 in Graduate School

The Bedminster Press, Inc. as publisher 1964-65 (founder 1960)

The Tri-Centennial Foundation of The Bank of Sweden as Executive Director 1965-66

The Ohio State University as Professor of Sociology 1967-70
(Chairman of the Department of Sociology 1967-69)

The Swedish Institute for Opinion Research, Sifo,
as Research Director 1970-74 and Chief Executive 1975-86

Svenska Dagbladet as Editor-in-Chief 1987-1988


Honorary doctorate, Umeå University, 1977
Elected to the Swedish Academy of Engineering (IVA) 1988

SFR guldmedalj 1988 (for entrepreurship)

Helen Dinerman Award 1999 (for public opinion research)
Bohmanpriset 2011 (for Swedish public debates)

Services and Engagements:

Guest professorships and guest lectures at universities in America and Europe, notably two spring semesters in the 1960s at Gothenburg University

Consultations as sociological expert with corporations, foundations, museums, libraries, international organizations, research institutes, think tanks

Columnist, Dagens Nyheter, 1992-2000

Director of a research program on the Swedish Welfare State, City University, Stockholm 1992-96

Chairman, Committee on the Future, The Moderate Party of Sweden, 1988-90
producing the ideology program Idéer för vår framtid, Stockholm, 1990, the  preface and summary of which are available here.

President of World Association for Public Opinion Research, WAPOR, 1986-88

Adjunct Professor of Sociology at Umeå University (1976-82)

Board chairman of Bedminster Press, Inc. (1964-69)

Board memberships:

Swedish Institute of Opinion Research (Sifo) Ltd. (1966-86)

Social Surveys (Gallup Poll) Ltd., London (1969-73)

Ratio Scientific Committee (1979-95)

The Swedish Council for Management and Organizational Behaviour (FArådet) (1981-86)

The Foundation for Moral and Legal Rights (Rättsfonden) (1989-2001)

The Swedish National Research Council for the Humanities and the Social Sciences (1992-95)

The City University in Stockholm (1993-2000)

Member of the Social and Economic Council of Skandinaviska Enskilda Banken (1982-89).

Editorial Services:

Member of the Publication Committee, City University Press, 1995-98
Guest editor, Marketing and Research Today, ESOMAR, 1990
Consulting Editor, International Journal of Public Opinion Research, 1989-1991
Editor, Indikator, an opinion research newsletter, 1967-86
Editor, social science monographs, Bedminster Press, 1961-70
Editor, sociology text books, Charles Scribner's Sons, 1962-64
Member of Editorial board, Political Science Quarterly, 1962-64.

Bibliography: Click here.