Hans L Zetterberg
was a sociologist, an analyst of public opinion and values,
and a publicist. This archive contains his bibliography and
links to many of his publications, including
completed parts of his latest work,
The Many-Splendored Society.
Hans L. Zetterberg, born 1927 in Stockholm,
Sweden, came to the University of Minnesota in 1949 and did
maintain The United States as his main base for 20 years. He
taught sociology at the Graduate School of Columbia
University and briefly at Ohio State University, where he
was Chairman of the Sociology Department. He was also head
of publishing at Bedminster Press which had the motto:
“Books by scholars for scholars." A highlight of this
position was the publication in 1968 of the
full translation of Max Weber, Economy and Society,
now available as a paperback from University of California
Press. The members of American Sociological Association
voted in 1997 this work as the 20th century's most
influential book in sociology.
In his native country, Zetterberg was the first Chief
Executive and organizer of The Tri-Centennial Fund of the
Bank of Sweden, one of Europe’s larger foundations
supporting social science. He turned to the private sector
and became a long-established professional pollster,
Managing Director and owner of Sifo AB, a company for market
and social research. He became Editor-in-Chief of the
national daily newspaper, Svenska Dagbladet, and
further developed his writing to reach an inquisitive
Zetterberg is a past President of The World Association for
Public Opinion Research. He is a member of the Royal Swedish
Academy of Engineering.
In a multi-volume series, "The Many-Splendored
Society," Zetterberg sums up essential knowledge of
This work is a theory that also
systematizes in English much material from this archive and
integrates it with classical and established parts of social
Zetterberg's key to social reality is simple and
optimistic: if mankind has the capacity to cook previously
unheard-of sentences, it also has the capacity to cook and
serve social structures and cultures never before seen.
However, only a minority of our sentences is new from
generation to generation, and it takes effort to learn a new
language. Societies and their institutions, likewise, can
count on both long traditions and on manageable changes. "The Many-Splendored Society" is a great story about this
This web site served as a workshop and initial publisher of
the series "The
Many-Splendored Society" A total of
seven volumes were planned. Several volumes
are published by CreateSpace and Kindle. They are
sold (printed on demand) as self-published
paperbacks at Amazon and other Internet bookstores.
To test whether or not you want to read this
work you may look at a file called
Project: The Many-Splendored Society. It contains the The
Preface as it stood after four volumes and has a Guide to
Readers unaccustomed to see social theory in (and as)
ordinary language of their society.
Look below for finished volumes and fragments in progress on
The Many-Splendored Society.
The progress of
the writing of Zetterberg's manuscript "The Many-splendored Society" that began in 2002 is shown
below. For an abstract of the manuscript see its updated
"A Book Project: The Many-Splendored Society"
Reviews by readers to published volumes can be made on the location of the books on
Anonymous and oral reviews are also accepted.
Anything below with links -- published or unpublished -- are open for reading, citation, vetting, and encouragements. Email Karin Busch Zetterberg at
Surrounded by Symbols. The Many-Splendored Society: Volume 1, 2009.
Third edition 2013.
Illustrations in color. With friendly-to-reader end-notes.
New enlarged third edition 2014 of Vol 1, in progress refile
A Book Project: The Many-Splendored Society
Introduction: Layman's Society and Social Reality
1. The Losing Spell of Augustus
2. The Proper Study of Humanity
3. Language and Its Distortions
4. Vibrations in Symbolic Environments
5. Linguistic Forms and Usages
The Many-Splendored Society:
2: An Edifice of Symbols
Second edition 2011.
Preface and Abstract
Introduction: Building the Social Order
6. Uniformity and Individuality, Laws and Contracts
7. Positions and Relations
8. Organizations, Networks, Media, and Netorgs
9. A Road from Gemeinschaft to Gesellschaft
10. Cardinal Values and Their Societal Realms
Additions and Changes
to Volume 2 to be inserted in future editions
The Many-Splendored Society 3: Fuelled by Symbols
Introduction: Fuel it with Words
11. Vocabularies of Justification
12. Ideological and Universal Justifications
13. Compelling Vocabularies of Likes and Dislikes
14. Compelling Vocabularies of Self-images
15. Compelling Vocabularies with Scales of Evaluation
16. Compelling Vocabularies Supporting Order
17. Justifying and Compelling Vocabularies Writ Large:
Conscience and Non-violence
Additions and Changes
to Volume 3 to be inserted in future editions
The Many-Splendid Society 4: The Pursuit of Knowledge (pdf,
draft of second filing)
The Pursuit of Knowledge. The Many-Splendored Society:
Volume 4, 2013,
second edition 2014 of Vol 4, in progress refile
Additions and Changes to Volume 4 to be inserted in future
Introduction: Societal Realms as Fundamental Parts of Social Reality
Part 1. SOCIETAL REALMS AND HOW THEY EMERGE
The Emergence of Science in Europe
19. Finding a Modus Vivendi and an Ethos of Science
Part 2. THE SOCIETAL REALM OF SCIENCE
20. The Contemporary Pursuit of Science
21. Rationalities in Science
22. Stratification and Rewards in Science
23. Universities Then and Now
24. Procuring to Science
25. Journalism and Science: News and the Cracking of Secrets
26. Providing a Knowledge Base for Education
27. The Use of Patents
28. On Applied Natural Science
29. Science in Deep Collaboration with Other Societal Realms
on The Many-Splendored Society
5: In preparation
Beauty, Sacredness, and Virtue
Part 1. The
Realm of Art: A Search for Beauty and Beyond
Part 2. The
Realm of Religion: A Search for Sacredness
Part 3. The
Realm of Morality: A Search for Virtue
Volume 6: In preparation
Wealth and Order (early
Part 1. The
Societal Realm of Economy: A Search for Wealth
Part 2. The
Societal Realm of
Polity: A Search for Order
In early preparation
Life and the Good Life (very early
and Nature; Biological Spontaneities
Household and Family
Age and Life Stages
Appendix: In preparation
A Schema Evolves
List of Propositions
Zetterberg's Latest Papers in English:
"Asking for Justifications. An Aspect of Paul Lazarsfeld's 'Reason Analysis'" in
Hannes Haas, Hynek Jerabeck, and Thomas Petersen (editors), The Early Days of
Survey Research and Their Importance Today, Braumüller, Wien, 2012, Chapter 3, pp
Theorizing in Sociology" Sociologidagarna 15-17 mars 2012, Stockholm.
Lördag 17 mars pass 1, klockan 9:30-10:40. ”Hur att teoretisera”. Moderator:
"A Vocabulary Justifying Revolutions"
Sociologisk Forskning, vol 47 (2010), no.3, pp 75-81.pdf.fil
“Asking for Justifications.
An Aspect of Lazarsfeld’s Reason Analysis.” A Footnote to WAPOR
Thematical Seminar "The Early Days of Survey Research and Their
Importance Today," Vienna, Austria. July 1-3, 2010
"Time to Go Beyond Demography in Reporting
Public Opinion." Paper presented at the 63rd Annual Conference of
World Association for Public Opinion Research (WAPOR), May 11-13, 2010,
"Hohfeldian Tables and
Semiotic Squares as Tools of Economic Jurisprudence." Notes by Hans
L Zetterberg for discussion at the Hohfeld Seminar, Hotel Gellert,
Budapest, June 1-4, 2009.
"Opinion Polling on International Political Accords,"
(not online) in Helena Flam and Marcus Carson (eds.), Rule Systems
Theory. Applications and Explorations, Peter Lang, Frankfurt am Main,
2008, pp. 229-241.
"Using Societal Realms in Sociological Analysis." Paper presented in
the session “Civil Society, the State, and Social Change” at the meeting
of the International Institute of Sociology (IIS) in Budapest, June
Two chapters (not on line) in
of Public Opinion Research edited by Wolfgang Donsbach and Michael
W. Traugott , Sage Publications, London, 2008: "The Start of
Modern Public Opinion Research," pp. 104-112 and
"Identifying Value Clusters in Societies," pp. 417-425.
and New Conceptions of Public Opinion on Issues and the Missing
Auxiliary Questions in Media Polls", Paper at the 60th conference of World Association for
Public Opinion Polls (WAPOR), Berlin, September 19-21, 2007.
"The Grammar of Social
Sociologica, vol 49, no.2 (September 2006), pp 245-256.
"Opinion Polling on International
Political Accords", Amended first half of a paper presented at the 58th
annual conference of WAPOR in Cannes, France, September 15-17, 2005.
"Enlightenment in Western and Non-Western
Polling", Amended second half of a paper presented at the 58th annual
conference of WAPOR in Cannes, France, September 15-17, 2005.
"How on earth can we live
together?” A Vision from the Present, Tällberg Forum 2005.
May Cope with Some Findings from Linguistics and Philosophy of Language",
Paper presented to Session A on “Philosophical Ideas in Sociology“ at the
37th Congress of The International Institute of Sociology, July 5-9, 2005 in
1948: The First Great Controversy about Polls, Media, and Social Science",
Paper presented at the WAPOR regional conference on
"Elections, News Media and Public Opinion" in Pamplona, Spain, November, 24-26, 2004.
"Age, Sex and Opinion
Polls", WAPOR seminar “Quality Criteria in Survey Research V”, Cadenabbia,
Science Theories and the Study of Public Opinion". WAPOR annual meeting, Prague, 2003-09-17/19.
"Categories for Social Science",
Paper presented to the Working Group on
Sociological Categories and Classifications at at the annual conference of
the Swedish Sociological Association, in Örebro, 2003-01-30
Methodological Sophistication Been Lost or Gained? Election Polling in the
1970s by Sifo, Sweden" (with Karin Busch Zetterberg)
Paper presented at “Quality Criteria in Survey Research”
a WAPOR Thematic Seminar in Villa La Collina,
Cadenabbia, Lake Como, Italy 2002-06-27/29.
"Value Change and Party Allegiance in Sweden since
1990", WAPOR annual meeting, St Petersburg, FL, 2002-05-14/16.
to new printing of Social Theory and Social Practice (1962 book), Transaction Publishers,
New Brunnswick, NJ, 2002. A summing up of 40 years of experience as a consultant.
Zetterberg's Latest Papers in Swedish:
"Mot en modus vivendi liberalism" in
Andreas Bergh and Gabriel Ehrling (editors), En bit på väg. Triumfer för
liberalismen och hot mot det liberala samhället. Bertil Ohlins förlag,
Stockholm 2013, pp. 90-103.
"En kakofoni av ideologier" (Mona vill ha
en egen måne), Axess Magasin,
nr 7, oktober 2008, s 8-9. Manus.
Diskussionsinlägg av Hans L Zetterberg på Liberala ekonomklubbens 30-årsjubileum,
den 3 oktober 2012 på Handelshögskolan, Stockholm.
"Den borgerlige optimisten". PJ Anders Linder
50 år, Industrisalen, Stockholm 2012-06-05.
"Kartläggning av värderingar". United
Minds seminarium 2012-03-13 i Stockholm om en deras nystart av ValueScopes metod
att mäta värderingar.
"Gösta Bohman och ett samhälle för hans
barnbarnsbarn". Gösta Bohmans Minnesfonds seminarium "Idéernas betydelse i
politiken", Stockholms Handelskammare den 22 november 2011.(pdf-fil)
"Civilsamhället och den politiska sfären". Mini-seminariet
Borglighetens Framtid, Timbro, Stockholm 2011-04-04.
"Jämlikhet och värdihet" anförande på Nordiska Rotarianer, Los Naranjos i Marbella 2011-03-25.
Diskussionsinledning om valresultatet 2006 på privat möte i Lilla
Sällskapets lokaler i Stockholm 2006-09-29.
2006: Borgerligheten segrar men (s)-samhället består?
Diskussionsinledning på Svenska Ekonomiska Klubben, Valbonne, Frankrike,
Three related discussion openings:
Borgerlighetens framtid – Kan
krisen leda till utveckling? Inledning till Heimdals seminarium den 10
"Den centrala zonen sätter
tonen", Marknads-ekonomiska klubben, Stockholm, 2002-12-03,and "Idéer
som vinner", Högerpressens årsmöte, Stockholm, 2002-11-07
svenska väljarkårens förändrade värderingar sedan 1990".
From Temo's seminar Ett halvår före valet, 2002-03-15. Slideshow.
Latest slides in English:
"Civil Society in Research and Praxis". Keynotes at 4th Annual Meeting of the European PhD Network on Civil
Society held at the Center for Management and Organization in the
Stockholm School of Economics.
Stockholm, Sweden, 2004-05-30
Opinion", International Social Science Seminar, Stockholm University,
Latest slides in Swedish:
Moderatkvinnornas råd, 2006-05-21.
"Förord till politik för familj och hushåll, och några förslag som
moderata familjegruppen förordar" (with Hillevi Engström),
50-årsjubileum", Grand Hotel, Stockholm, 2004-10-16
"Framväxten av väljarbarometrar i Sverige", From Statistiksamfundets
surveysektion's workshop Väljarbarometrar i Sverige idag, 2002-04-23.
A new printing of
Social Theory and Social Practice from 1962. With a new introduction
by the author. Transaction Publishers,
Read on this web site:
Arbete, livsstil och motivation from 1977 (Posted November
Det osynliga kontraktet
from 1983 (Posted December 2001).
On Theory and Verification in Sociology 3rd
ed, from 1964
(Posted March 2003).
Om sexuallivet i Sverige,
from 1969 (Posted July 2002).
Two hard-to-find technical papers on the construction and evaluation of
the original version of "Sifos väljar-barometer" (electorate
poll) can be read on this site:
"Using Data on
Party Support in the Last Election in Polls of Party Sympathies between Elections"
"Användning av information om
parti i senaste val av mellanvals-periodernas
Sifo's Election Poll and its Deviations,1967-1978.
(In Swedish: "Sifos
väljarbarometer och dess avvikelser 1967-1978")
An English translation, Sexual Life in Sweden, of 'Om sexuallivet i Sverige'
with an extensive introduction by Graham Fennel published 2002
Do you read Swedish?
Many of Zetterberg's news analyses, columns and public speeches are
reprinted on this web. Enter various keywords from a topic in the Swedish public
debate in Search or Google (above) and you get a list of reprints containing the keywords.
By this method we have pulled together and organized the three summaries below.
They illustrate Zetterberg's perspectives on current affairs, which combine
history of ideas, opinion surveys, and insights from social theories.
The assassination of Olof Palme and its aftermath (Lönnmordet på Olof Palme och dess efterspel)
The wage earners funds: the Swedish attempt to socialize the corporations
(Löntagarfonderna: det svenska försöket att socialisera företagen)
In the shadow of the Cold war the Swedes celebrated neutrality (I det kalla krigets
skugga sjöng svenskarna neutralitetens lov
Zetterberg's Part in the Creation in 1990 of the
"Idéer för vår framtid" for the Swedish Moderate Party
Four background drafts:
Om samhällsutvecklingen och dess drivkrafter
Om stora och lilla världen
Om allsidighetens samhälle
Om arbetslivets förnyelse
to Program "Idéer för vår framtid" s1990
Parliamentary Party s1990-05-02
Introduction to Debate at
Party Convention s1990-11-09
follow-up presentations to the Moderate Party:
Comments on later moderate programs:
Family policy 2005-06
"Staten, familjen och hushållet".
Delrapport 1 från moderaternas
familjepolitiska grupp, augusti 2005
Samples by Topic from the Archive:
Check samples below and your selection appears in a new window,
and/or, do this:
From the line on top select the part of the archive you want
Then select from the list to the left the item you want to
read, if it has received a link.
In this window you then read listed items with links.
Find specific selections by using "Google" above:
From time to time new items and new links are added. Let the webmaster know if you need the full text of a particular item not yet linked.
Latest addition is a review of the history and possible future of
the Swedish system of social insurance
(from 1995 in Swedish).
A noteworthy addition in English has been a
conclusions from a large research program on the social state
Swedish Free Enterprise Foundation (from 1997).
This paper is again relevant due to the political rhetoric about the
"European social model."
Another addition in Swedish is a paper from
1995 reminding Swedes, a people who then thought that society
consisted of only of economy and politics (and who insist on calling
the state "society"!) that
a civil society exists and is important for democracy and welfare.
About one tenth of the planned work on this archive remains to be
Echoes of and commentaries on works by some major writers of social
on classics of sociology:)
Edmund Burke Kenneth
Charles H Cooley
Henry Sumner Maine
George H Mead
Richard H Niebuhr
José Ortega y
Arnold M Rose
Jerry D Rose
Claude Henri de Saint-Simon
Alexis de Tocqueville
Consult the Index in The Many-Splendored Society
for other references.
Selected topics in the archive
(e=English s=Swedish) This index is under development
General Social Theory:
The grammar of social science e2006.
Compliant actions e1957.
Mobilization of Action: Its Causes and Consequences e
Theory construction methods e1964.
Input from linguistics and philosophy e2005
Short early lectures in Swedish on
"Det allsidiga samhället"
Consult the "Current Work" (above) of the manuscript in English
on "The Many-splendored Society" for specific topics of social
Rational humanitarians e1984. Decline of bourgeois elites s1986,
rise of socialist elites s1987,
and a failed socialist attempt at the business elite s1976-93. A vision of society and its bourgeois prospects s1992. Socialist and bourgeois rule s1998. The central zone in Sweden s2002 s2003.
The Swedish comedy becomes tragic s1988. A celebration of neutrality s1982-88. Sex in Sweden s1969. Alcohol in Sweden: volume e2000 (pdf), policy s1999.
Differentiation and structuration e1996.
States nations, regions s1991.
War and peace s1987.
Communist Europe s1987.
Eastern European civil society s1993.
Nordic sociology s1966.
Nordic cooperation s1973.
Work places s1996.
Analysis of Values:
Shifts in major value orientations s1983.
The study of values e1997.
Cultural values in market research e1998.
Swedish life styles s1977.
Active in state church s1983
and in free churches s1979.
Life styles and their motivation by
Studies with a European
Summaries: Conception e1980
and Swedish application e1982.
The politics, values, and lifestyles during economic
Values and nuclear energy e1980
Values and scientific development s1984.
Values in the work place e1984.
Studies with the RISC system of the 1980s:
Value pattern (with a note on the Stockholm morning papers)
Values and food e1985.
Values in the international market place s1986.
Studies with the
European Community and Swedish Values s1991.
Studies with the
First summary e1992.
Changing values in the Swedish Electorate s1993
Election campaigns s1994.
Effect of education on values s2001.
First measure of post-materialism in Sweden s1977.
Analysis of Public Opinion:
Waves of red, green, blue, white opinions s1984.
Shifts between tragic and comic opinion climates s1988.
Generational layers of opinion s1978. Reactions to severe
and to anomie s1997.
More on anomie: the management of expectations e1971.
In personal political conversations s1995
In the central zone s2002.
The organized interests and the intelligentsia in opinion
Media and journalism s1990
The main actors in Swedish opinion formation s1987.
method, theory, practice:
for auxiliary questions in media polls e2007
Help for editors in judging polls s1986.
The 1948 polling debacle e2004. Demographics
in polls: social class s1969
age and sex e2004.
Polling on treaties e2005.
Opinion journalism s1986.
Post-stratification in election polls s1976
Authority and climate effects in party standing polls s1988.
The spiral of silence s1987. Ethical
rules of opinion research s1986.
Award: Citation, Personal experiences, and Three eras of
The Body Politic:
The Swedish Welfare State:
General Propositions about Social States Illustrated by
Social Insurance s1995. Relation to civil society s1995.
Civil Society and Other Societal Realms s2011.
Civil Society, Democracy, and Welfare s1995.
Civil society and total society s1999
Family and household s2005.Voluntary
Temperance movement s1979-1.
Traditional style e1978.
New style s1987.
Rhetoric and reality s1975.
Work and workplaces:
Work and work ethics in six countries s1983.
A manifesto on work e1985
with data s1991.
Invisible contract s1983
Main scenarios s1984.
European comparisons s1996.
Relations to politics s1988
Relation to welfare s1996.
Solidary wages in Europe s1969.
Setting wages s1983.
(Swedish Federation of Employers) s1987.
Central banks s1995.
Stock market crash s1987.
Consumers and investors:
Consumer confidence s1983.
Journalists and scientists e2007
Media power s1990.
Media and industry s1979
Herald Tribune s1987.
Media, ideology, and the Spiral of Silence
Reading ads s1975.
Inclusion and Exclusion:
Diversity and discrimination e2007
US & European immigration policy s1993.
Assimilation and integration policy s1993.
Islamic Attitudes towards USA
In classical age s1966.
In modernism s1986.
In Sweden e1984.
In "many-splendored society" s2002.
Superstition and Unreason:
Folk beliefs s1979.
Disaster predictions for mankind s1997.
A miracle medicine s1976.
Intellectuals and Professions:
Journalists and scientists e2007
Bureaucrats, technocrats, and intellectuals s1987
Social workers s1996.
Funding of research s1966.
Swedish attitudes to technology s1978. Modern technologies
at work places s1983.
Nuclear energy referendum e1980.
Retailers. Schools s2001.
Museums e1968. Family s1993
Scenario writing s1984. Short
Zetterberg's writings as of 2002 in the "invisible college" of social science
Ten most visited pages in the archive during 2007:
The Demography of Europe (1996)
Surrounded by Symbols (2005-06)
On Theory and Verification in Sociology
The Sociology of Values: The Swedish Value Space (1992)
European Proponents of Sociology Prior To World War I (web book
Efter börskraschen (SvD 1987)
Konservatismen och USA:s författning (SvD 1987)
Cultural Values in Market and Opinion Research (1998)
Most visited pages in the archive
March 5, 2000.
Seal by Ben Shan.
Photo by Uggla.