As voters the Group-Faithful would never stray from the party line at elections even if they disapproved of some party pol icies. They vote rather uniformly with the Social Democrats.

As consumers they prefer familiar brands of standard products. They shop mostly at the Coop or ICA.

As employees they do an honest day’s work.

Among mass media they tend to pick Året Runt for reading or sometimes ICA-kuriren. The men read Vi bilägare.