4
SIFO FIRSTS SIFO IN FIGURES
1962 Sifo completed “Vectuunder-sökningen 1962”, the first national Swedish readership survey authorized by a technical committee.

 

Division of actividies (%)

 

Turnover trend
1966 The Sifo weekly omnibus starts.
1969 Sifo completed a government-sponsored report on the sex habits of the nation, “Sexuallivet i Sverige”. This was the first such study in the world using a nation-wide probability sample. With a whopping response rate of 90 per cent, Sifo showed that Swedish sex was more homely than its image.
1972 Sifo opened the first centrally super-vised telephone interviewing facility in Northern Europe. It had 18 work stations. (The present center, opened in 1984, has 50 work stations and is fully computerized.)
1973 Sifo accurately forecast a hung parliament, 175 socialists and 175 nonsocialists, a unique achievement among pollsters.
1978 Sifo did the first value change monitor in Sweden
1979 Sifo opened an interview laboratory for video-recorded group interviews with mini-cinema and food-testing facilities.
On Sifo’s agenda is electronic data gathering from computerized cash registers and distribution centers, content analysis of the local press, and the use of international data banks.
FACTS ABOUT SIFO

Headquarters in Vällingby, a suburb of Stockholm.

Over 2100 square meters of offices with space for 50 professionals and semi-professionals and three shifts of 50 telephone interviewers. Facilities include in-house computer IBM 4331-2 (L02), library, and archives.

Among the formal networks available to Sifo are RISC (Institut de Recherches Internationales sur le Changement Socio-Culturel) where Sifo is a co-owner; GALLUP INTERNATIONAL, where Sifo represents Sweden, and NORDIC RESEARCH APS, co-founded by Sifo. Through these networks, Sifo handles research in over 30 countries for the Swedish export industry.

Sifo also publishes its own political newsletter, INDIKATOR, which is distributed to opinion leaders in business, government, and organizations
Sifo,
Ångermannagatan 174,
Box 131,
S-16212 Vällingby. 

Tel +46 8 879370.
Telex 17795.
Telefax +46 8 879947.

 

4